There is, within the higher echelons of industrial ambition, a mind set based upon a teaching known as "Alchemy" - "If you want it enough - you can make it happen!" It is based upon driven personal improvement, to hell with the rest of society, fulfillment at any cost. Pretty sure it was an American concept, but not 100%, although it has the "American Dream" written all over it! I was completely shocked by the promotion of such, self centered, obsessional, drive and the fact that companies were prepared to pay good money to send their "chosen" employees to attend such courses/seminars.
Then the penny dropped! The idea behind this scheme is to promote, in a different arena, the obsessive behavior that is part, and parcel, of being a full-on carp angler or mainstream "twitcher". Why hadn't I thought of this? I'd be a bloody millionaire, at least!
I can tell you why, without any difficulty. Obsession is part of who you are, it cannot be taught or learnt. My desire to catch big fish or see as many birds/moths within a year comes from a place which no amount of money can purchase or define. I don't think that genetics have any part to play - it is far deeper than that. It's all about expectation and what is important to an individual.
If money is the priority, then you will have little time to enjoy the natural world, as long as there is another dollar to chase. Money is a commodity, like oil or water, the natural world is an adventure to be experienced, at whatever level and intensity, by those of us with the intelligence to know that when you die, no amount of money can go with you, so what was the point? Big house, fancy car, drugs and gambling - what could possibly be the allure when there are fish to be caught and birds to be seen? Each to their own, I guess!